When we started Nitro Snowboards over 30 years ago, there was no grand master plan. Just pure passion for snowboarding and many ideas for products. Not even a business plan or a long-time perspective. We didn’t think about what Nitro would be in 30 years, and we focused only on the stuff we wanted to build.
And after all these years, we still feel humbled whenever we see someone ride one of our products. Somebody who spent their money on something we developed, designed, and produced. It makes us proud and reminds us of our responsibility to make good products for people who want to go snowboarding. We must always remember that we are not system relevant. Nobody actually needs our stuff; we make luxury products for people to have fun with.